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Quality·30 May 2026·5 min

Why colour drifts across a print run — and how we stop it

Closed-loop colour control explained: how spectrophotometry keeps your brand colour in tolerance on every sheet.

Why colour drifts across a print run — and how we stop it

This article is part of iPrint's ongoing series for print buyers and brand teams. Our editorial content is being migrated to a full MDX-powered blog CMS — the structure you see here is production-ready and content-driven.

In the meantime, our team is always glad to answer specific questions about quality. The most reliable way to get precise, project-specific guidance is a short conversation with our estimators and studio.

“Good print decisions are made early — in the specification, not on the press.”

Reach out through our contact page or request a quote, and we'll help you specify work that manufactures cleanly and lands on budget.

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Share your specification and our team will return a transparent, itemised quotation with firm lead times — usually within one business day.